Privacy Policy
Last updated: March 2026
Reading Glasses Direct is a trading name of MerakiX Limited (Company No. 15896649), registered at Centrum, Norwich Research Park, Norwich, NR4 7UG. In this policy, “we”, “us”, and “our” refer to MerakiX Limited.
We are committed to protecting your privacy. This policy explains how we collect, use, store, and protect your personal information when you visit and shop at www.reading-glasses-direct.co.uk.
1. Information We Collect
When you place an order, we collect your name, email address, phone number, billing address, shipping address, and payment details. Payment information is processed directly by Stripe and is not stored on our servers.
When you create an account, we store your name, address, email, and phone number to make future checkout faster.
When you browse our website, we collect technical data such as your IP address, browser type, device information, and pages visited. This is collected through cookies (see our Cookie Policy for details).
When you contact us, we keep records of your correspondence, including any reviews or customer service enquiries.
When you subscribe to our mailing list, we collect your email address and any preferences you provide. Our email marketing is managed through HubSpot.
2. How We Use Your Information
We use your personal information to:
- Process and fulfil your orders, including payment, dispatch, and delivery updates
- Respond to your enquiries, complaints, and refund requests
- Manage your account and pre-fill checkout details for returning customers
- Meet our legal and regulatory obligations, including tax and accounting requirements
- Send you marketing emails about new products, offers, or content (only with your consent – you can unsubscribe at any time via the link in every email)
- Analyse website usage to improve our site and product offerings
3. Legal Basis for Processing
Under UK GDPR, we process your personal data on the following lawful bases:
Contract – To fulfil our obligations when you place an order with us.
Legitimate interest – To improve our services, maintain security, and protect against fraud.
Consent – For marketing communications. You may withdraw consent at any time.
Legal obligation – To comply with tax, accounting, and regulatory requirements.
4. Who We Share Your Data With
We do not sell your personal information to third parties. We share your data only with the following trusted service providers, who process it solely for the purposes we specify and in accordance with applicable data protection law:
Stripe – Secure payment processing. Stripe Privacy Policy
Royal Mail / postal carriers – Order delivery.
Google Analytics – Anonymous website usage analysis. Google Privacy Policy
HubSpot – Email marketing communications only. HubSpot Privacy Policy
5. Data Retention
We retain your personal information only for as long as necessary for the purposes outlined in this policy:
Order and transaction data – 7 years, for tax and accounting compliance.
Account data – Until you request deletion of your account.
Marketing preferences – Until you unsubscribe or request removal.
Website analytics data – 26 months (Google Analytics default retention period).
6. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct any inaccurate or incomplete information
- Delete your personal data (subject to any legal retention obligations)
- Object to processing based on legitimate interest
- Withdraw consent for marketing communications at any time
- Data portability – receive your data in a structured, machine-readable format
- Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk
To exercise any of these rights, please contact us at sales@reading-glasses-direct.co.uk. We will respond within 30 days. There is no fee for making a request.
7. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. Payment data is handled exclusively through Stripe’s PCI-compliant infrastructure and is never stored on our servers.
8. Links to Other Websites
Our website may contain links to external websites. We are not responsible for the privacy practices of those sites and recommend reviewing their privacy policies before providing any personal information.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.
10. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data:
Reading Glasses Direct (a trading name of MerakiX Limited) Company No. 15896649 Centrum, Norwich Research Park, Norwich, NR4 7UG Email: sales@reading-glasses-direct.co.uk